November - December 2021, Parsons School of Design
Khloris
In the US alone, the flower industry contributes the equivilant of 78,000 cars in CO2 each year
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Background
— Brief
Khloris is an environmentally responsible flower company that tackles the industry’s flaws by lowering the carbon footprint, plastic packaging, and reducing waste through repurposing former flowers.
— Skills
Project Manager
Primary & Secondary Research
Synthesis
Insight Generation
Early Ideation
Persona Building
Business Model Canvas
— Tools
Notion
Canva
Mural
Typeform
GoogleSlides
Why?
Everyone enjoys fresh flowers, but when the flower industry contributes to the equivalent of 78,000 cars driven for one year in CO2 in the US alone, we have to wonder… is there a way to make this industry more sustainable?
Problem Areas
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Abundant packaging
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Flower transportation
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Post-use floral waste
How Might We…
create circularity within the flower industry at minimal cost to the environment and
end-user?
Developing Khloris, The Process
Khloris Design Attitude
We Interviewed 30 People, here’s what we learned —
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1 — People care about sustainability of business 7 / 10 on average.
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2 — All interviewees expressed that they want their flowers to be delivered within 1-2 days, preferably on the same day.
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3 — 70% people prefer dead flowers to be picked up, and 30% prefer to drop off at a designated location.
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4 — All interviewees thought our pricing is reasonable and would purchase our product.
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5 — 30% prefer to purchase on an App, 40% prefer website, and 30% prefer to have both options available.
Minimal Viable Product
We collect environmentally responsibly grown flowers from local farmers, and sell these flowers via our e-commerce platform (both website, and app) with a fixed rate in sustainable packaging to later be collected and repurposed.
Persona Building, Our Target Audience
1 million flowers are flown into the US per flight
— Business Insider
Khloris Circular Business Model
Circular Business Model
Collection & Reverse Logistics
Close the material life-cycle loop by creating products that can be upcycled, repurposed, and re-sold. We transform flower waste into new materials and products that are of great quality and artistic value.
Khloris Business Canvas Model
Refinement & Growth
— Khloris 3.0
— Business Growth Areas
Flower preservation and increased longevity
A pre-loved vase incentive program for customers, increasing Khloris’ circularity
Establish relationships with partners to offer customers the option for custom garments from Khloris flowers
Company Website & App
E-commerce + Optional Subscription
Transportation Method (for collection only): Moto-Bicycle
Delivery Fee: $4.99
Membership Fee: $6/Month
Price: $15 (mini), $25 (standard), $50 (deluxe), $80 (premium)
Vase/Basket Packaging: keep-the-vase option
Same-day Delivery
Collection & Reverse Logistics Model
KRNL Color Palette
Khloris Prototypes
Left, Khloris App // Right, Khloris Website
Khlroris Journey Map