Brand Strategy & Brand Positioning

Mpowrd Analytics came to me with the goal to revitalise the Mpowrd brand for its 2024 expansion. Together we are reflecting on their current brand identity, identifying improvement areas, and honing in on the brand heart to craft a seamless user experience.

Client
Mpowrd Analytics

Duration
September 2023 - April

Deliverables
Brand Guidelines, Content Strategy, Pitch Deck

Includes: competitive analysis, subject clarity workshop, brand perception survey, internal brand audit, brand archetype workshop

How Might We?

Gain brand clarity for the Mpowrd Team to attract customers that align with their mission and create a brand that stands independently to its founder.

Skills

Brand Positioning // Primary & Secondary Research // Synthesis & Ideation // Workshop Leading // Strategic Recommendations

Tools

Miro // Brand Archetypes // Competitive Landscape Analysis // Brand Auditing