December 2021, Parsons School of Design

The Development of E-Commerce in the US

In 2020, the top apps were primarily platforms

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Background

— Brief

This design project aids as a visual device to strategically provide context behind the research question, “What is Causing the Shift from Electronic Commerce to Mobile Commerce and What Will the Future Look Like because of it?”

— Skills

Qualitative & Quantitative Research
Synthesis
Analysis
Insight Generation

— Tools

Canva
GoogleDocs
Google Scholar

Abstract

How has electronic commerce (e-commerce) changed into mobile commerce (m-commerce), and what does the future look like for mobile commerce? I aim to address this question by looking at various factors that have caused this shift. These factors include technological advancements, new social media features, the growth of platforms, and the Covid-19 pandemic. The research primarily focuses on the United States market as they are one of the leaders in charge of this shift. Understanding that the beauty of e-commerce and m-commerce is its ability to transcend past locations, there are a few moments where we take a look at a broader, worldwide perspective. The research paper explains why we are seeing this shift and future theories on what could be next.

Objectives —

1 — Introduce graduate students to the competing perspectives to understand the new conditions of possibility, consequences, and working of economies.
2 — Study the role strategic design plays in changing and enabling management of this dynamic socio-economic world.