Digital Content Strategy // Brand Strategy // UX Research
ESC, has continuously expanded into new markets. As a result of these changes, their current branding needs revision to sustain growth. We are exploring what ESC represents in the community now and in the future.
Industry: Retail // E-commerce
-
Qualitative & Quantitative Research // Brand Archetypes // Competitive Landscape Analysis
-
ESC Limited
-
June 2020 - November 2023
Qualitative Research // Synthesis // Ideation
This project explores ESG as a research topic with opportunity areas emphasising accessibility, transparency, and community within the complex ever changing ecosystem of ESG, SBTi, UN SDG.
Industry: Investments // Sustainability
-
Qualitative Research // Synthesis & Ideation // Synthesis Workshop // Opportunity Mapping // Storytelling
-
Independent Project for Parsons School of Design
-
August 2022 - May 2023
Design Strategy // Experience Design // Service Design
Considering underwear as the largest revenue growth driver, they ask us, “what is the future of the box? (35M annually) And “how might this new sustainability platform resonate with the firm’s culture regarding inclusion?”.
Industry: Retail // Product Design
-
Primary & Secondary Research // Synthesis & Ideation // Persona Building // Prototyping // Customer Journey Map // Go-To-Market Strategy // Business Model Canvas // Strategic Recommendations
-
Calvin Klein
-
January 2022 - May 2022